Posts Tagged ‘Opportunity

02
Jul
08

StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup’s Now, Discover Your Strengths

StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup’s Now, Discover Your Strengths
By Tom Rath

Product Description

DO YOU HAVE THE OPPORTUNITY TO DO WHAT YOU DO BEST EVERY DAY?

Chances are, you don’t. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.

To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book Now, Discover Your Strengths. The book spent more than five years on the bestseller lists and ignited a global conversation, while StrengthsFinder helped millions to discover their top five talents.

In its latest national bestseller, StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment, language of 34 themes, and much more (see below for details). While you can read this book in one sitting, you’ll use it as a reference for decades.

Loaded with hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself — and the world around you — forever.

AVAILABLE EXCLUSIVELY IN THE NEW & UPGRADED EDITION OF STRENGTHSFINDER 2.0
(using the unique access code included with each book)

* A new and upgraded edition of the StrengthsFinder assessment

* A personalized Strengths Discovery and Action-Planning Guide for applying your strengths in the next week, month, and year

* A more customized version of your top five theme report

* 50 Ideas for Action (10 strategies for building on each of your top five themes)

* The more user-friendly StrengthsFinder 2.0 companion website, with a strengths community area, library of downloadable discussion guides and activities, a strengths screensaver, and a program for creating display cards of your top five themes


Product Details

  • Amazon Sales Rank: #42 in Books
  • Published on: 2007-02-01
  • Number of items: 1
  • Binding: Hardcover
  • 192 pages

Editorial Reviews

From the Publisher
STRENGTHS: THE NEXT GENERATION

Q&A with author Tom Rath

(From the Gallup Management Journal; interviewed by Jennifer Robison)

Last month, StrengthsFinder 2.0 hit the bookstores. Book browsers, no doubt, had many questions, and among them was probably “Didn’t I already read a book about this?”

Well, actually, yes. But the topic was worth revisiting for two reasons. In the six years since the release of Now, Discover Your Strengths, more than 2 million people have taken the Clifton StrengthsFinder assessment, which means billions of people have not yet had the opportunity. The second reason is that Gallup researchers just haven’t been able to let the topic rest. Over the past decade, they’ve done more surveys, more interviews, and more studies; they’ve prodded and poked and analyzed. And they realized that there’s a lot more to understanding human talent than most people know. Those who are familiar with the StrengthsFinder assessment know that it is designed to uncover certain key talents — patterns of thought, feeling, and behavior that can be productively applied. These patterns are categorized into 34 broad themes — such as Achiever, Ideation, and Relator — and those themes indicate and predict one’s innate and unique talents. Those talents, when multiplied by the investment of time spent practicing, developing skills, and building knowledge, can become strengths. Some of this is just common sense; it seems intuitive that your performance will be better if you’re doing what you naturally do well. But some of it seems counterintuitive and runs directly against conventional wisdom: No amount of training will help you excel in your areas of weakness. You can’t do anything you want to do — or be anything you want to be — because you’re just not going to be good at everything. But if you work with your talents, you can be extraordinary. StrengthsFinder has resonated with the business community because there’s a direct link between talent development and performance. In this interview, Tom Rath, author of StrengthsFinder 2.0, discusses what Gallup scientists have learned since the publication of the first book, what more there is to discover about your talents, and why it’s bad to focus on your employees’ weaknesses, but simply cruel to ignore them completely.

GMJ: Why the new book?

Tom Rath: StrengthsFinder 2.0 is an effort to get the core message and language out to a much broader audience. We had no idea how well received the first strengths book would be by general readers — it was oriented more toward managers — or that the energy and excitement would continue to grow. More than two million people have taken the StrengthsFinder assessment, and each month, the number of people learning about their talents goes up. But readers keep asking us: “Now that I know about my strengths, what do I do next?” So we went back and surveyed hundreds of them and asked them how they apply their talents. Then we whittled their suggestions down to the ten best ideas for each theme. We also added more than five thousand Strengths Insights to version 2.0 that allow us to offer more individualized theme descriptions than we could before. So, instead of general descriptions of your top five talent themes, in 2.0, you get a talent profile so unique that you’re unlikely to share even a sentence with someone else. And as I said, the first book was really written for a business audience. People have had trouble retrofitting the theme descriptions if they are in non-management roles, but they’ve tried. This book helps readers apply strengths theory to any type of role and gives them ideas to help them apply their talents in their daily life.

GMJ: It’s been six years since the first book was published, and Gallup has done hundreds of thousands more interviews. Have you discovered anything new about talents and strengths? Have you altered your original premise?

Rath: No, but we’ve seen more and more evidence that demonstrates that focusing on your talents is important. We did a survey in 2004 that examined what happens when your manager ignores you, focuses on your strengths, or focuses on your weaknesses. We found that if your manager focuses on your strengths, your chances of being actively disengaged go down to one in one hundred. However, if your manager primarily focuses on your weaknesses, your chances of being actively disengaged are 22%, and if your manager ignores you, that percentage rises to 40%.

GMJ: Why such a high rate of disengagement among those who are ignored?

Rath: It basically mirrors the psychology of raising kids — being completely ignored is the worst possible psychological state. You would actually feel better if your manager went from ignoring you to focusing on what you do wrong all the time, because then at least she’s paying attention to you.

GMJ: Did your new research turn up anything that surprised you?

Rath: We’ve talked a lot about how strengths can help you be more of who you are, and you get more out of your best players, and all of that. But in the last ten years, we’ve also found that it’s a good strategy just to wipe out the extreme negativity in the workplace. I get this question almost every time I talk to a group: “What do I do about that one person who just drags everyone down every day?” My glib answer was to get rid of the person. I always thought there were some people who were just destined to be disengaged in their jobs because that was their personality, and no matter how hard managers tried, there wasn’t much they could do with some of those people. But the data from the last five years would suggest that much of that epidemic of disengagement is fixable. More than I ever would have guessed, it helps tremendously if a manager starts by focusing on someone’s strengths. You may not take someone who’s actively disengaged and make him into your most engaged employee, but it will help get him out of that mindset where he’s scaring off colleagues and customers.

GMJ: So is that the business case to be made for putting people in roles that play to their strengths? Rath: I think it’s the secondary business case. The main business case is that people have a lot more fun and get a lot more done if they’re able to spend time in areas where they have some natural talent. I think that’s a fundamental principle that hasn’t changed much at all. The one thing that we were clear about in StrengthsFinder 2.0 is that the American dream ideal that “You can be anything you want if you just try hard enough” is detrimental. This is especially true when people buy into it hook, line, and sinker. You may not be able to be anything you want to be, but you can be a lot more of who you already are. [Taking] StrengthsFinder is just a starting point; it’s step one of a hundred in figuring out the areas where you have the most potential for growth. GMJ: What is the most challenging aspect of your ongoing strengths research?

Rath: While hundreds of people in our organization continue to research this topic each year, our greatest challenge might be incorporating the new research while making the message even more succinct and applicable to a wider audience. So while we have hundreds of new case studies and meta-analyses about strengths — and about employee engagement and business outcomes — we tried to stay as close as we could to the basics.

GMJ: The Clifton StrengthsFinder assessment has always categorized talents into thirty-four themes. Have you ever considered adding or subtracting any, or refining them further?

Rath: Yes, we looked at that extensively as we started to review our plan for the updated version of the assessment. We found that so far, the thirty-four themes have done a good job of describing much of what we’ve learned since releasing the first version of the assessment. If enough people had made a case about a specific theme that didn’t exist, we were open to adding that theme. I think we probably will continue to investigate whether there are themes that emerge that we haven’t yet picked up on. But there wasn’t a real strong case for any additions at this time.

GMJ: What would you most like to accomplish with StrengthsFinder 2.0?

Rath: Our big goal and mission as a company is to help people do more of what they do well. We’ve topped two million completed StrengthsFinder assessments, and it’s not too hard to imagine that number getting to twenty million soon. An organization that exists to help people has a responsibility to get better and better. By reaching beyond our initial audience, we help people get the latest and greatest research. But we also hope it helps people live better lives.

From the Inside Flap
ABOUT STRENGTHSFINDER

In 1998, the Father of Strengths Psychology, Donald O. Clifton, Ph.D. (1924-2003), along with Tom Rath and a team of scientists at The Gallup Organization, created the online StrengthsFinder assessment. In 2001, they included the first edition of StrengthsFinder with the bestseller Now, Discover Your Strengths. In 2004, the assessment’s name was formally changed to “Clifton StrengthsFinder” in honor of its chief designer.

 

In 2007, building on the initial assessment and language from StrengthsFinder 1.0, Rath and Gallup scientists released a new edition of the assessment, program, and website, dubbed “StrengthsFinder 2.0.” Rooted in more than 40 years of research, this assessment has helped millions discover and develop their natural talents.

From the Back Cover
AVAILABLE EXCLUSIVELY IN THE NEW & UPGRADED EDITION OF STRENGTHSFINDER 2.0

(using the unique access code included with each book)

 

* A new and upgraded edition of the StrengthsFinder assessment

* A personalized Strengths Discovery and Action-Planning Guide for applying your strengths in the next week, month, and year

* A more customized version of your top five theme report

* 50 Ideas for Action (10 strategies for building on each of your top five themes)

* The more user-friendly StrengthsFinder 2.0 companion website, with a strengths community area, library of downloadable discussion guides and activities, a strengths screensaver, and a program for creating display cards of your top five themes


Customer Reviews

Read together with Now, Discover your strengths5
It is relly uncanny, how dead on this test is. Use this to better understand yourself and put your strengths to work. Don’t think you’ll get step-by-step answers on “what to do next”. But, if you are really interested in understanding yourself, and putting some effort forth to make changes for the better, then these are the books for you. I say books, because I read both the original “Now, Discover Your Strengths” and “Strengths Finder 2.0”. I’m glad I did – “Now, Discover..” provides more information on the subject.

Seeking A Much More Positive And Productive Environment? 5
Are you on the right track? Do you wonder about why you love doing certain things and dislike others? Do you wonder why you react in certain ways? Are you looking for a better way to make right decisions, enjoy peace of mind, and live in harmony with others. This may be the book for you.

“Strengths Finder 2.0” is an extension of “strengths” research begun more than forty years ago by the late `Father of Strengths Psychology,” Dr. Donald Clifton of the Gallup Organization. For over 40 years, Clifton researched the natural patterns of thought, feeling, and action of two million people in more than 25 countries. The goal was to begin a conversation about what’s right with people. The result is the Clifton “StrengthsFinder,” a tool that reveals a person’s top five themes of talent – one’s “Signature Themes.”

A “Strength” is the ability to provide consistent, near-perfect performance in a given activity. This ability is a powerful, productive combination of talent, skill, and knowledge. Talents are naturally recurring patterns of thought, feeling, or behavior that can be productively applied. Unlike skills and knowledge, talents exist within you and cannot be acquired. We must first need to identify, affirm, and apply our unique mix of talents then apply them.

Clifton’s research highlights folly of the widely used “weakness prevention” model – to be successful, we must “fix” our weaknesses. This thinking is wrong. Building a life around one’s greatest natural abilities rather than trying to repair weaknesses is the path to success.

The book is organized around the use of the StrengthsFinder (provided with the purchase of the book) to identify, assess and affirm our Signature Themes (talents), and how to apply them for growth and life success. There are thirty four identified talents ranging from achiever, maximizer, ideation, individualization, and significance to woo. The StrengthsFinder assessment tool has been translated into more than 20 languages and is used by businesses, schools, and communities in more than 100 nations around the world to create strength-based families, communities, and workplaces.

The Signature Themes are unique to the individual. According to Gallup, the chance of finding someone with your Signature Themes, in the same order, is 1 in 33 million and the chance of finding someone with your top ten themes of talent is 1 in 3 trillion. Finding one’s themes and understanding their uniqueness should help one to gain a better appreciation of how special they are and how special the people around them are – deeper self-respect, deeper mutual respect. Studies indicate that people who do have an opportunity to focus on their strengths are three times more likely to have an excellent quality of life in general.

“StrengthsFinder 2.0” has been written to provide the reader with the latest discoveries and strategies for application, providing a much more in-depth analysis of one’s strengths. The book also provides 10 “Ideas for Action” for each of the themes. Each reader will get 50 specific actions – culled from thousands of best-of-practice” suggestions.

The entire focus of this book is application. If you want to improve your life and the lives of those around you, you must take action. The chances are, if you do, that you will find yourself in a much more positive and productive environment.

Not recommended2
Unless this is a corporate requirement, you shouldn’t buy. The book is only valuable in obtaining code necessary to take on-line questionnaire. The on-line information is much more complete than anything in the book. A better solution would be for Gallup to offer on-line registration (they may already, but it is not apparent on the WEB site)

02
Jul
08

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
By Craig Stull, Phil Myers, David Meerman Scott

Product Description

Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating breakthrough experiences, articulating powerful ideas, and establishing sustainable connections. Tuned In shows readers how to stop guessing what consumers need and stop wasting time and money building, marketing, and selling solutions that the market doesn’t value. This insightful book shows readers how to connect with their market in order to create products and services that truly resonate with people.


Product Details

  • Amazon Sales Rank: #515 in Books
  • Published on: 2008-06-30
  • Number of items: 1
  • Binding: Hardcover
  • 224 pages

Editorial Reviews

Review
This well-reasoned and useful guide argues that successful innovators can develop products that “resonate” by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step “Tuned in Process” and examples that span borders and industries. From anecdotes about countryside hotels that sprouted up to provide respite for Japanese salarymen to Nalgene plastic bottles, which escaped the laboratory to achieve cult status and ultimately mass market consumer appeal, fascinating case studies abound. However, as appealing as the concept and the many examples are, the enthusiastic presentation begins to grate; the repeated invocation of the “Tuned in Process” may tire readers looking for more subtlety and fewer sound bites. Still, there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for. (June)  (Publishers Weekly, April 7, 2008)

From the Inside Flap

Product and service sensations like the iPod, Starbucks, and FedEx were seemingly successful overnight. But it wasn’t luck, creativity, or clever marketing that led to their breakthroughs. Anyone can create hits that resonate if they stop guessing what people need and start spending their time building real and deep connections to what their buyers value most.

A proven strategy for dominating markets developed over fifteen years, Tuned In reveals the secrets that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating”resonators”— great products or services that peoplebuy because they solve the problems they have and make their lives better.

Using a simple six-step process, Tuned In teaches you how to discover real and meaningful insights into any market. You’ll learn how to identify unresolved problems, understand what buyers really want, create breakthrough experiences, and establish strong, sustainable connections to your market. Through dozens of real-life examples across a wide variety of industries, you’ll learn how leaders create products and services that resonate—and the traps many others fall into when they don’t.

Anyone can use Tuned In to replicate the model for success. It works for well-known companies like Ford, Apple, and GE, as well as those not-so-famous companies like GoPro and Zipcar. It works for realtors, doctors, ministers, and even rock stars. Tuned In teaches you how to transform your everyday activities into those that create the kind of culture that builds market leaders.

If you want to win in today’s marketplace, stop pushing products your buyers don’t want with expensive, meaningless advertising. Instead, read Tuned In and discover how to connect to what people really want, and—most importantly—how you can become an organization they trust.


Customer Reviews

A Marketing Book That’s Not Just For Marketers5
I’m not a marketing expert; I work with marketing, HR and IT departments, all of whom face the challenges of trying to persuade others in the company to a) trust them, b) adopt their recommendations, or c) consider a new approach, technology or big idea… in other words, internal marketing. Often, they describe this as an uphill battle or hitting a brick wall. Either way, this book lays out both a philosophy and a road map that could help. Lots of good examples – of large and small, well known and unknown companies.
How would I describe Tuned In? Clear. Uncluttered. Colloquial. Compelling.

Simple Yet Powerful Advice5
I would call this book “elegantly simple”. There’s nothing particularly astonishing about the message, but when you think about it, it’s powerful. I immediately started considering about how to revise my web site to deliver a more useful customer message.

There are many good examples. The Zip Car case study is especially strong, showcasing how innovative executives identified an opportunity that the auto rental giants missed because they were too stuck on incremental improvements. Other good examples include Millionaires’ Magician, Bill Me Later and Cincom.

This book will force you to think about the value you’re providing to your market and to question your assumptions. Those are good things.

Great, practical advice for entrepreneurs5
I have been working in and around startups most of my professional life.

This book provides some great practical advice on how to create the *right* product that will resonate in the market.

The style is easy to read without being overly simplified so as to be useless (which seems to be the case in many popular business books).

I’ve read parts of the book several times now as these issues continue to crop-up.




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